Employing Digital Images In Outdoor Road Advertising
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Abstract
Road advertising is a source of information about items of different shapes, which contains information about a specific product, especially since most products use advertising to promote their products. He had the following question: How is the digital image used in outdoor road advertising?
The research reached a set of results:
- Traffic advertising that uses digital images stimulates and greatly arouses consumer attention towards the displayed product.
- Display advertising that uses digital images is an excellent way to increase the number of consumers for the product and build new customers
- Traffic advertising that uses a larger digital image is more attention-grabbing due to its large size.
Mobile road advertisements have proven their worth and are more successful than fixed road advertisements.
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