TV political advertising and its role in determining the choices of the Iraqi voter in the 2010 legislative elections ((A field study in Baghdad governorate))

Abstract

Political advertisement is the most effective form of political communication on people and societies.
Particularly on the voter during the election seasons, as it is considered the means through which the candidate can
The politician must achieve his goals and objectives, and political advertisements are based on marketing candidates to an audience
voters through print, audio and visual mass communication as well as a network
The Internet, so it always includes elements of attraction and excitement to achieve the desired goal, which is to raise the balance of