Apparent and latent in graphic design According to the semiotic method

Abstract

Most of the creative outputs stem from intellectual, philosophical, and then aesthetic trends that are based on them in their distinguished artistic structure to refer this thought or that to an artistic vision that expresses and represents it through the idea of ​​​​the artwork, which certainly expresses the specificity of the accomplished person in his time, place, and entity. The art of design, including the typographic one, is one of those achievements that adopt a specific thought to base on it and proceed from it in its typographic achievement. Of symbols and signals that are considered one of the artistic concepts and visions that represent him.