change in capital expenditures And its impact on the profitability of pharmaceutical companies

Abstract

The pharmaceutical industry is considered one of the strategic industries and has been able to grow

continuously and that this industry is characterized by characteristics and considering it from other

various other industries, and therefore, when studying any subject related to the industry

Pharmaceutical industry should focus on a group of factors that make the industry distinct. We mention that it requires

A lot of money, a lot of time, and a lot of money.

The second of these factors that distinguish it is that marketing plays a very important role in
The success of the pharmaceutical industries, and marketing in the pharmaceutical industries differs from marketing
In other industries, where marketing is considered an approved process in other industries.
The most important factor in this process lies in the fact that the decision maker for the purchase of the drug is the doctor, and not
The patient (buyer) in addition to the high requirements in the competencies and skills of the workers
In pharmaceutical marketing, because medicine is an important commodity and cannot be compared with other commodities.
Its marketing requires scientific knowledge of all its products. Pharmaceutical industries are also distinguished by their diversity
products and the diversity of their assortments. The pharmaceutical industry market is a fiercely competitive market.
The process of research, development and marketing plays a major role in controlling the market, so it is considered
Investment decisions in this sector are of importance to both management and investors as they are
It involves a tangible change in capital expenditures, and because it is a decision, it is difficult to cancel its effect without

Significant losses and their expected impact on profits and future cash flows positively.