Poetic advertisement in the ancient Arab heritage

Abstract

man lives today; In a sea of media and advertising - truthful or
liars To this extent or that - depending on what is read, audio and visual, in all its forms.
different; book, magazine or newspaper; broadcast or recorded; cinema, television, or the Internet
Compact disk...etc. Was it the old Arab? an exhibition for the media and advertising and what is between them

interference?
This is the question that this research tried to answer. Extrapolation of what is available from what has been achieved
ancient Arabic poetry; in which the media and advertising phenomena seemed clear, to capture
Research aspects of political and social advertising; interested in marriage or work advertisements; Except
about commercial advertising, and some of this advertisement was successful; achieves its objectives in whole or in part;
In addition to the counter declaration; whether he succeeded in achieving his goals or not, and what was in this
The research studies models that have similarities and isotopes that are suitable for study, if there is an interested or specialist in them.
He would write a master's thesis or a doctoral dissertation in it, or even write a book of importance, especially
If he looks at spinning, praising, and being proud; as a form of advertising, while
satire; As a form of counter declaration, if not everything in this
Issues for the purpose of advertising, there is no doubt that important aspects of it; Consider them as such

advertisements or counter-advertisements.
Then, the research drew attention to the movement of political media professionals from row to row, as did
(Kaab bin Zuhair) when he moved from the ranks of the ignorant to the ranks of the Muslims; attributed to
Attempts of the pre-Islamic people to preserve the advertising makers, to deprive their opponents of its benefits, as

Verb (Abu Sufyan) with (Al-Asha).
This modest research has captured; An appropriate number of advertising poets and their poetry
Among them were (Al-Nabigha Al-Dhubyani) and (Al-Asha) - (Maymoon bin Qais) - and (Ka’b bin
(Zuhair), (Qais Laila), (Jamil Buthaina), (Kathir Azza), (Maskin Al-Darmi), (Aban bin Abd
Al-Humaid), (Abu Nawas), (Mihyar Al-Dailami) and many others who were mentioned in this research