Virtual reality in television advertising (A field study of a sample of students of the Faculty of Applied Arts)

الملخص

The technological development has opened up horizons  for multi - technology; Q television commercials of all kinds  and forms have entered the technological arena, and have been affected and are still affected by the number is not a little of this digital technology developments, which brought about a quantum leap in television commercials, either in form orcontent, it is not without -alaalanat Allvzioneh- in the current era of digital technology uses , In which reality is more attractive and interactive And the asset to the extent dazzling and make pain receive wondering how making  the  announcement! And the term virtual reality is almost a theme or feature of the 21st century, , And for this term multiple applications , However , virtual reality does not materialize physically only through the use of instruments, glasses, sensors, etc., but can be embodied in the television advertising mentally . It is without doubt that his imagination has a sufficient share in television advertising to create virtual reality ; P imagination is an essential element in the works of art, especially television advertising, it takes its material from reality and shaped in an innovative and new and aim to influence the recipient and urged him to respond. As the designer and is looking for every new or variable has sharpened his imagination and therefore when designing  the characters or events Unrealistic , he resorts to make the image beyond the ordinary where possible, to confirm the construction of the subject of television advertising outside reality, any image assumed material pension of reality ; it is a reality Default The condition that the new image is subject to sound standards in construction construction image and voice making it acceptable to the recipient .