A Critical Discourse Analysis Study Of Selected English Medical Posters

Abstract

Since time immemorial most world countries  suffered from divers diseases  that affected people's life which lead ,to death . But with the passage of time and the growth of science and technology, there has become an  imperative need to awareness people about diseases, their spread and ways to prevent diseases. One of the most important medical awareness tools that have emanated lately are medical posters, which depend on  convey medical information to different segments of society in simple and understandable way, by blending between written words, phrases ,images or illustrations to be more attractive and  more convincing. Many tools  are  used in medical posters give increase to some  controversy over their ideologies, which used to convey the purpose of  medical  posters, this study aims to critically investigate of  how posters  are used to reveal thoughts and strategies of the designer  in order to convey meaning and convincingness people. which try to answers to the subsequent research questions: What are the  major elements employed in English  medical posters ? What are the ideologies  carry in  English medical posters?  And how are  medical  tips portray  as  an images in English  medical posters in general? This paper hypothesis that medical posters depend on  Extra -linguistic tools  in  to send their messages and persuades people with medical tips over and above linguistic elements . the selecting data  depend on three samples of  English  medical posters choosing from :Freepik ,World Health Organization and ISWAN .The posters analyzed in consideration of an  selected model Van Dijk (2000) and Kress and Van Leuween (2006). The results of  analysis show that  designers of medical posters  constructed the intended messages by  employ both linguistic and  Extra -linguistic elements, but they tend to  depend more on  Extra -linguistic elements. The results also demonstrate that  people are more convinced via extra-linguistic elements specially on colors, illustrations  and gaze, while the speakers tend to formulate their ideologies mainly via linguistic elements. Also the study shows  how the designer of English medical poster  portrays  medical tips  as  an images  by using   appropriate design to guide audience through the information,  create something eye catching, but easy to read.  Design the center of  medical poster to offer something visually interesting  important  medical  tips image , or a schematic of the  medical information. These results verify the  aims  of the study.