Employing multimedia communication in digital advertising

Abstract

Advertising is the driving force for selling and one of its tools, and for this reason, the optimal use of it is the only way to success. The advertising industry is a civilized feature that requires an open mind in the field of advertising, and this requires the advertising designer to know deeply the psychology of the consumer he is addressing and that his design for the advertisement be innovative and unconventional. It is striking and characterized by honesty, as its importance lies in being a means of visual communication that carries the elements of building the internal structure to influence the recipient’s sensory, intellectual and psychological perceptions, with what it carries of stimulating visual elements that carry symbolic and expressive connotations that contribute to influencing the recipient and attracting his interest, as the employment of multimedia It is a language of communication and an element of attraction that gives great sensory and emotional support.