The role of agricultural extension television programs in disseminating information related to the control of whitefly insect on citrus trees And the extent to which citrus orchard owners benefit from this information.

Abstract

The research aimed to stand on the role played by the indicative television programmes.
Agricultural studies in the dissemination of information related to white fly insect control on trees
citrus by determining the level of benefit of citrus orchard owners from these
information, and the content analysis method was used to analyze the content of the paragraphs presented by
Through these programs about this insect to get acquainted with the topics and methods that have been presented
In addition, the method of collecting information was used in the field, and the district of Al-Khalis was chosen as a place.
to be conducted and by using the personal questionnaire as a means of collecting data to identify the opinions of the owners of
Citrus orchards in the topics presented on this insect through these programs
and the extent to which they benefited from it, and the topics on which they did not obtain sufficient information, and the methods
their preferred submission for submission. The research also aimed to determine the relationship between the level of
Respondents from these programs with respect to whitefly and each of the independent factors:

(age, educational level, agricultural experience).

The results of the content analysis showed that the number of paragraphs presented through these programs
information about this insect is not commensurate with the severity of infection with it, as it was shown that the balancing process in
Emphasis on topics related to this insect were not taken into account when choosing
The topics presented, and other important topics related to this insect were not addressed.
The style of speech is dominant in presenting the paragraphs of these programs, while the use of methods is less.

other.
As for the results of the field study, it showed that the percentage of follow-up and benefit from this
programs by the owners of citrus orchards were high, but the extent of follow-up and benefit
It was to a small extent, and most of them attributed this to several reasons, including their lack of knowledge of the exact time.