Measuring The Implementation Level Of Service Quality Dimensions In The College Of Administration And Economics- University Of Mosul: A Case Study

Abstract

This study aimed to evaluate the application level of educational service quality at the College of Business and Economics at the University of Mosul, including the quality of faculty members, scientific research quality, educational management, and educational curricula. A case study methodology was used, with a checklist distributed to a sample of 10 faculty members in the college to collect data, and the results were analyzed using the weighted mean and percentages. The results showed that the college applies some dimensions effectively, such as the quality of faculty members and educational curricula, with application rates of (84%) and (80%), respectively. However, the results revealed gaps in the application of other dimensions, such as the quality of scientific research (68%) and educational management (72%). Based on these results, several recommendations were made to improve the educational process at the college. These included enhancing academic support for students, increasing financial support for scientific research, improving faculty recruitment, and developing curricula to meet labor market needs. The importance of achieving a balance between the various dimensions of educational service quality was also emphasized to ensure comprehensive improvement in academic performance. This study contributes to highlighting the strengths and weaknesses in applying educational service quality at the college, offering opportunities to improve and strengthen educational and research strategies in the future.