Social values in commercial advertisements An analytical study of advertisements on Middle East Television.

Abstract

The television advertisement is one of the most important contents on the television screens.
Not only because of the nature of advertising and its ethical issues, but because of the role it plays in achieving
Advertising income used by radio and television stations to finance their activities and programs.

different.
Commercial advertising is witnessing multiple developments at the world level, benefiting from
Technological developments brought about by the Internet and the growing commercial trend in the means of
global media, and this matter extended to the so-called Sponsored programmes.
(Programs) Some advertising choices also appeared on the part of some of those who sponsor

Programs that have a large audience (1).
Advertising has become an integral part of our daily life
terrestrial and satellite television to a large extent, and despite some legislation
rules in media institutions, but the reality shows that they are insufficient or not adhered to.
at the level of application and implementation, either due to the lack of awareness of the seriousness of the declaration, or in pursuit of achieving
The highest financial returns (2). Some believe that the privatization of media activity in the country