The Stimuli and The Technical Methods of Electronic Advertisement and its Impact on Employees / A Field Study of the Employees of the Ministry of Science and Technology for the Period from 1/2/2011 to 1/5/2011

Abstract

The Electronic advertisement has many methods to achieve its goals، through several methods، advertising forms and technical frameworks that are used to convey the advertising message to the target public. Thus، the primary function of the electronic advertisement is to convey the advertising message، which in turn depends on attracting attention as the first step for a remarkable advertisement. It is important and no longer easy according to the great developments of the internet، so many advertising methods، stimuli and creative motivations were employed to achieve the advertising goal. This research tries to achieve several goals in its study as it is related to communication researches and the theoretical aspects in this field and the impact researches on one hand، and on the other hand، it belongs to the investigative researches. Consequently، the research relied on the survey method by designing a questionnaire form، depending on the scientific standards based on before classification as well as after classification. The research was divided into three chapters، the first chapter was devoted to the methodological framework of the research and the second chapter was devoted to public exposure to the electronic advertisement، including three sections. The first section deals with the definition of the electronic advertisement، its types and its methods، the second section devotes to public exposure to the electronic sites، and the third section deals with the positives and the negatives of the electronic advertisement. Finally، the third chapter of this research was devoted to the field study that included many tables and interpretations، coming up to a number of conclusions and recommendations that are appropriate in this field.